NEW MULTICULTURAL TRAVEL REPORT RELEASED

Orlando, FL – Yesawich, Pepperdine, Brown & Russell/Christian, in partnership with YPBR/Yankelovich Partners has announced the launch of The Multicultural Traveler.

This authoritative, strategic marketing tool zeroes in on crucial information regarding the latest trends and progressions in multicultural leisure travel. This report compares and contrasts the travel intentions of the white and multicultural marketplaces (the non-white market is comprised of African-American, Hispanic, and Asian consumers).

The Multicultural Traveler report provides more comprehensive market measurement to better gauge the most rapidly changing aspect of the U.S. marketplace — multicultural consumers. The release of this study marks a new era for multicultural travel marketing research. The study is a subset analysis of the multicultural travelers from 2004 National Leisure Travel Monitor.

The Multicultural Traveler is one of the few reports within industry detailing the merits of the burgeoning minority market, which is outpacing the growth of the general population in population growth, consumer spending and travel. The multicultural travel market increased by an average of 11.5% compared to 1.5% for the U.S travel market over the last four years. For more information or to purchase a copy of the Multicultural Traveler, contact Ty Christian at 407-838-1740.

YPB&R/Christian is a minority-owned marketing, advertising and public relations firm that specialize in providing diversity marketing services to travel and leisure-industry clients. Headquartered in Orlando, YPB&R/Christian is affiliated with Yesawich, Pepperdine, Brown, and Russell, America’s leading marketing services firm serving the travel and leisure industries with additional offices in St. Petersburg, Fla.; Boca Raton, Fla.; New York, NY; Los Angeles, CA; Nashville, TN; and Honolulu.

NEWS FROM THE LJM WIRE

Orlando, FL – January 2005 – LJM & Associates (a full service minority-owned marketing communications firm), was honored with the prestigious Adrian Advertising Award at the 15th Annual Black-Tie Hospitality Sales and Marketing Association International (HSMAI) Travel Awards Night Gala Dinner in New York City on January 24, 2005.

The firm won the Silver award in the web-marketing category for the creation of the YPB&R/Christian Speaker’s Bureau ad campaign. LJM, led by its president, Lisa Moten, was the only minority-owned firm this year to take home an award and one of few to garner an award within the 47-year history of this international competition.

“We are humbled and very excited to be recognized in this fashion by our peers,” states Moten. “We are very honored by not only the award, but the commitment of our client and colleague, Ty Christian, to spreading the word globally about the value and merits of multicultural and diversity marketing.”

The Adrian Awards is the world’s largest travel marketing awards competition. The Adrian Advertising, Public Relations and Web Marketing Awards Competition is renowned as the world’s largest and most prestigious awards event of its kind. This year there were more than 1200 entries from more than 36 countries around the globe.

Gold winners include the Las Vegas Convention and Visitor Authority’s “What Happens in Vegas, Stays in Vegas” ad campaign.

The Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals representing all segments of the hospitality industry, presents the Adrian Awards. The award was created to honor and showcase the best design and development of advertising, marketing materials, public relations and Web marketing in the travel and hospitality industry.

The competition embraces virtually every area of the travel industry including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and many more. For more information, visit www.HSMAI.org or call 407-306-0357.