Orlando Firm Wins International Advertising Awards for Second Consecutive Year

LJM & Associates, a full service minority-owned marketing communications firm, will be honored with three prestigious Adrian Advertising Awards at the 16th Annual Black-Tie Hospitality Sales and Marketing Association International (HSMAI) Travel Awards Night Gala Dinner in New York City on January 30, 2006. This is the second year the firm has garnered this award in this international competition, now in its 49th year.

The Adrian Awards honor creative brilliance and best practices in hospitality, travel, and tourism-related marketing. Last year, the firm edged out corporate giants like Expedia Inc. and the Canadian Tourism Commission to win the Silver award in the web-marketing category. This year, the firm took home a Silver Award for TRC Consulting Group’s print advertising (single ad) campaign, and a Bronze award for TRC’s print advertising (ad series) campaign - both promoting the value and merits of multicultural marketing.

“There is no greater honor than to be recognized by the peers in your industry, and we are more than excited that our partnership with LJM & Associates has provided us the opportunity to develop unparalleled creative efforts that are consistently recognized as award wining work,” states Ty Christian, President & Managing Partner of TRC Consulting Group. “The recognition continues to confirm the significance of multicultural marketing.”

The firm also took home a Bronze award for the Citrus Club Spa & Fitness Center’s newest marketing campaign, under the leadership of the facility’s Executive Director Dr. Don Peden. "Its great to have the vision for what we could do be turned into a marketing tool that produced such great results,” he says. “It’s not often that it all comes together like that. I feel like we are communicating with our client base better now than ever before. That's the way it’s supposed to be.”

Citrus Club General Manager Hank Carrico echoed the sentiment on behalf of the Citrus Club, owned by ClubCorp out of Dallas. "We were very pleased with the fact that our Citrus Club Spa and Fitness Center marketing efforts yielded such a prestigious international award,” he says. “Our business partnership with the LJM & Associates team has been very successful. Creatively, they grasp what we want and produce it in no time flat, with brilliance and quality.”

For the second year running, the firm, led by its president and managing partner Lisa Moten, was the only African American woman-owned firm to take home awards and one of few African American firms to garner this award within the 49-year history of this international competition. “We are absolutely thrilled to be recognized once again in this fashion by our peers on a global level,” states Moten, named one of Onyx Magazine’s Up & Coming Leaders for 2005. “We are honored by these awards, and by our client’s commitment to strong, effective marketing efforts.” Moten attributes the wins to a strong creative team and a loyal client base.

The Adrian Awards is presented by the Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals representing all segments of the hospitality industry. In its 49th year, the competition has evolved into the world's most renowned and prestigious advertising, public relations, and web marketing competition specifically tailored for the hospitality, travel, and tourism industries. In 2004, the competition attracted over 1,500 entries from 46 countries. Winners in other categories included the Las Vegas Convention and Visitor’s Authority’s “what happens here, stays here” TV ad campaign. For more information, visit www.hsmai.org.
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NEWS FROM THE LJM WIRE

Orlando, FL – January 2005 – LJM & Associates (a full service minority-owned marketing communications firm), was honored with the prestigious Adrian Advertising Award at the 15th Annual Black-Tie Hospitality Sales and Marketing Association International (HSMAI) Travel Awards Night Gala Dinner in New York City on January 24, 2005.

The firm won the Silver award in the web-marketing category for the creation of the YPB&R/Christian Speaker’s Bureau ad campaign. LJM, led by its president, Lisa Moten, was the only minority-owned firm this year to take home an award and one of few to garner an award within the 47-year history of this international competition.

“We are humbled and very excited to be recognized in this fashion by our peers,” states Moten. “We are very honored by not only the award, but the commitment of our client and colleague, Ty Christian, to spreading the word globally about the value and merits of multicultural and diversity marketing.”

The Adrian Awards is the world’s largest travel marketing awards competition. The Adrian Advertising, Public Relations and Web Marketing Awards Competition is renowned as the world’s largest and most prestigious awards event of its kind. This year there were more than 1200 entries from more than 36 countries around the globe.

Gold winners include the Las Vegas Convention and Visitor Authority’s “What Happens in Vegas, Stays in Vegas” ad campaign.

The Hospitality Sales & Marketing Association International (HSMAI), an international organization of sales and marketing professionals representing all segments of the hospitality industry, presents the Adrian Awards. The award was created to honor and showcase the best design and development of advertising, marketing materials, public relations and Web marketing in the travel and hospitality industry.

The competition embraces virtually every area of the travel industry including hotels, airlines, cruise lines, car rental companies, destinations, credit card companies and many more. For more information, visit www.HSMAI.org or call 407-306-0357.